Eighth of the 11 children of Lilia Jaravello, Juvelyn Jaravello was adopted as a six-month-old, sickly baby by her aunt Elsa. (The family surname is also written as Jaravelo and Jarabelo.) Juvelyn would grow up to be a cheerful, lively girl who liked competing in contests (even beauty contests) and who would train to be a student captain in the citizens' army training program in high school.
Her aunt put her through school, so that she went on to get a degree in commerce from the University of Negros Occidental-Recoletos in Bacolod City.
Jaravello joined the Student Christian Movement of the Philippines during her last semester in college, and became its coordinator for northern Negros shortly after. After graduation, she joined her home parish in Fabrica, where she led bible-sharing sessions, did parish surveys, and took charge of distributing food assistance to the needy. A member of the Children of Mary, this hardworking young woman of great faith became president of the diocesan youth organization. She went fulltime into community organizing, particularly in the town of Escalante.
It was a time when popular anger against the Marcos dictatorship was building up to a powerful climax. Communities had become conscious of their downtrodden situation, and they wanted to put an end to it. All over the country, mass protests were being organized. In September 1985, a three-day people’s strike – welgang bayan – was planned to be held all over the island of Negros, the center of the sugar industry and ruled by the so-called sugar barons.
The protest strike was being called to make a stand “against hunger, extreme poverty, and increasing militarization.” It would be held during the “Thanksgiving celebration” that the Marcos regime declared every year to commemorate the “New Society.” Twenty-eight bus and jeepney drivers’ associations stopped plying their routes. Public and private schools suspended classes, offices and some business establishments were closed in support of the strike. On Sept. 20, the rallies in Bacolod city, Binalbagan and Kabankalan proceeded peacefully despite threats of dispersal by the constabulary.
In Escalante, thousands of people massed in front of the municipal hall and on the road to Bacolod, 98 kilometers away. They were mostly farmers and sugarworkers. Jaravello helped organize the youth of Fabrica to support the strike, and during the strike itself, she was kept busy cooking and doing chores in support of the strikers.
On the afternoon of the second day of the strike, the strikers were attacked by a combined force consisting of constabulary soldiers, paramilitary members, and armed goons of local sugar plantation owners. As they fired water cannons on the demonstrators, Jaravello moved to the frontline (“I should have brought my shampoo,” she joked.) When the firetrucks ran out of water, the soldiers started throwing teargas canisters.
One of the canisters fell near Jaravello who picked it up, to throw away from the people. Just then, a soldier pulled a trigger, and she was hit. Then machine guns from atop the municipal hall started firing. A stampede followed. People ran in different directions. Some screamed for a stop in the firing. Some had their arms linked, still trying to keep the strike in formation, when bullets hit them. Some were hit as they ran for the safety of the nearby sugarcane fields. Others tried to protect their fellow strikers and ended up getting hurt themselves.
Jaravello and 19 others died in the Escalante massacre, mostly from gunshot wounds; hundreds were hurt.
More than 50 persons were charged for the crimes, among them Armando Gustilo, a former congressman with a private army, and who was close to Marcos; he died abroad in 1986.
The Story of Escalante
The province of Negros Occidental is a province made prosperous by the sugar industry. For hundreds of years, in a history that began during the Spanish colonial period, it had exported sugar and sugar products. Because owning sugar plantations proved very lucrative, land gradually became concentrated and under the control of the elite, the sugar planters or hacenderos, who became extremely rich and powerful. The great majority, on the other hand, were dispossessed of their land and earned their living as farm labor, or sacadas. They were poor, often severely exploited, powerless, and on top of everything else, landless.
Social tension was always high in the province because of this situation. Frequently, Negros was described as a social volcano waiting to explode.
In the late 1970s, world sugar prices collapsed. Across Negros, production had slowed down or worse, stood still. Half a million farm workers lost their livelihoods and hundreds of thousands of children faced hunger and death.
Negros and the Marcos Dictatorship
The regime of Ferdinand Marcos (1972-1986) super-imposed itself on this seething social volcano in Negros.
By itself, the regime had perpetrated terrorism in the Philippine countryside by ordering successive military operations, sending a stream of often abusive soldiers, killing and pillaging their way in the rural areas.
Armando Gustilo, one of Negros’ most powerful sugar planters and warlords, was himself a little dictator in northern Negros. His private army was said to number 1,500, which he wielded to strike terror in the hearts of his province mates.
Gustilo was congressman since 1963. When Marcos shut down Congress after he made himself a dictator, he made Gustilo governor of Negros Occidental. With Marcos and a powerful army behind him, Gustilo’s power knew no limits.
For the sacadas in Negros, life under the martial law regime – deceptively called the New Society – became much worse than the “old” society it claimed to replace. Farm wages stayed very low. Marcos promised to break up land monopolies and distribute land to the landless, causing a few to hope, but the promises remained on paper. Soldiers and paramilitary forces (Citizens’ Home Defense Forces or CHDF) stalked rural Negros, stealing from people, burning villages, and kidnapping and assassinating local farm leaders.
When the sugar crisis exploded in the late 1970s, the sacadas, and even a small number of enlightened landowners, said they have had enough. This triggered many protest marches, demanding agrarian reform and land distribution, fair wages and improved government services.
By the mid-1980s, especially in the wake of the assassination of the former senator Benigno Aquino Jr., Negros Occidental, as elsewhere in the Philippines, wanted system change, foremost being the dismantling of the Marcos dictatorship. In Negros, people in both urban and rural areas, joined protest activities in great numbers, raising their voices and fists to demand democracy and justice from the government.
By 1985, the 13th year of the Marcos dictatorship, a nationwide movement called for coordinated protests on the occasion of the 13th anniversary of the declaration of martial law. It was called the Welgang Bayan (general strike), with participants from most cities and towns, north to south of the country.
Northern Negros – the kingdom of Armando Gustilo -- responded eagerly to this call by organizing its own three-day welgang bayan. It was to start on the 19th and end on the 21st of September at the town of New Escalante, 95 kilometers north of Bacolod City, the provincial capital. Thousands joined the strike, including residents of the city of Cadiz, seat of Gustilo’s power.
On the night of the 18th of September, the eve of the three-day action, protesters began with an overnight vigil in front of the Escalante town hall.
On the morning of the 19th of September, Day One of the Escalante Welgang Bayan, people poured in to join the protest action. They came from the town centers and from far-flung areas. They were farmers and farm workers, fisherfolk, young and old, men and women, students, teachers, nuns, priests and seminarians. Some came marching in groups. Others brought their families and neighbors. Still others came by themselves. Many brought baskets of food with them, as well as change of clothing, intending to stay during the planned three days of protest.
By Day Two, the 20th of September, protesters filled the roads to the Escalante town hall. They held banners, gave speeches, and chanted slogans. Fully-armed soldiers, policemen, and paramilitary forces (CHDF) surrounded them. Firetrucks were ready to disperse the crowd. A machine gun also stood at the rooftop of the town hall, ready to spew fire. At around noon, the fire trucks blasted water on the ranks of protesters but failed to break the protest line. Some protesters even exchanged wisecracks about enjoying the “free bath.”
After the water cannons came tear gas. The protesters, particularly those in the frontlines, linked their arms, chanting: “Bigas, hindi tear gas! (We need rice, not teargas!)” They also told each other: “Makibaka, huwag matakot! (Struggle, keep fear at bay!).”
Then came the bullets.
It was about an hour past noon, rallyists remember. The firing was totally one sided, all coming from the CHDF, the police, and the soldiers. As it happened, the protesters massed in front of the town hall were mostly sacadas and a few student leaders. Several farmworkers and one student leader were killed instantly. Others tried to run to the canefields and ricefields lying next the town hall. But the armed forces pursued them, shooting several more dead. Twenty in all were slain that day, with bullet wounds mostly on the back and the side.
Terror spread in Escalante after this, so far, worst case of repression the town had ever seen. Many residents grew angry too. The Marcos dictatorship faced angry and disgusted reactions from all over the Philippines and the rest of the world. Priests and bishops came to Escalante to express solidarity. This abuse, they said, had to stop. The regime of the Marcos dictatorship had to end.
Five months later, with the EDSA People Power revolt, Marcos, his cronies and relatives fled the country, ending a 14-year violent dictatorship.
Escalante never forgot this Bloody Thursday in its history. Every year since then, it has held commemoration activities for these martyrs to democracy. A monument to these martyrs has also been erected, almost on the same spot in the plaza that had been marked by the blood of their sacrifice.
Of the truly guilty, however, none have been tried or punished. A military officer who had been implicated in the killings rose to higher posts but three low-ranking policemen were found guilty and suffered imprisonment for 18 years. In Negros itself, land ownership continues to be concentrated among a few families, and landlords have kept their private armies and huge arsenals.
Gustilo died in the US, never made to answer for the terror he had sowed in Escalante.